Economic Development Program Profiles

Business Development
Business Development wants to see business growth, new jobs, and new investment in our community. We connect businesses to resources in our community to help them start, grow, and/or get through challenges. We also support businesses by helping them navigate through City processes. We will meet one on one with businesses, or we can send them information, whichever they prefer.
Our team researches, recommends, implements, and manages incentives such as the Local Economic Development Act, Tax Increment Development Districts, or Metropolitan Redevelopment Areas. We make recommendations for new policies or initiatives to help businesses.

Our team works closely with many partners including the New Mexico Economic Development Department, Mesilla Valley Economic Development Alliance, Film Las Cruces, the Greater Las Cruces Chamber of Commerce, the Green Chamber of Commerce, the Hispanic Chamber of Commerce, and many others.

For more about how Business Development can assist you, contact us at 575/541-2425 or, econdev@las-cruces.org.

Land & Real Estate Services

Based upon our mission to serve in the best interest of Las Cruces citizens, the Land and Real Estate Services program manages real estate transactions for the City, including the acquisition of real estate assets and interests in support of City projects, the selling of City-owned real estate assets and interests in support of Economic Development initiatives, or those that no longer serve a public purpose. These services include, but are not limited to:
• Acquiring property, rights of way and easements for utilities, roadway facilities and public use.
• The selling of City real estate assets.
• Managing City related leases, with the City as landlord and tenant.
• Determining ownership status and history for City owned properties and rights of way.

For more about how Land and Real Estate Services can assist you, contact us at 575/541-2425 or, econdev@las-cruces.org.

Destination Downtown
Downtown Las Cruces is the heart of the City, and Destination Downtown is the program focused on promoting, developing, and growing business, arts, cultural, and entertainment opportunities within its boundaries. The historic Rio Grande Theatre is housed within Destination Downtown and is the premier entertainment venue presenting theatrical performances, live music, and films among other offerings. 

For more information, please contact Liz Vega, Interim Destination Downtown Program Manager, at 575-541-2361, or elizabeth.vega@las-cruces.org.

Visit Las Cruces
Visit Las Cruces is the official destination management organization for the City of Las Cruces. The goal of our program is to bring visitors to our city to positively impact the economy through tourism driven dollars. Visit Las Cruces is completely funded by lodgers’ tax, which is a pass-through tax collected from lodging establishments. The funds are used to promote Las Cruces and its businesses and attractions, resulting in increased gross receipts tax revenue that support our community and residents’ programs. We welcome locals and visitors alike to explore, experience and discover everything Las Cruces has to offer!

For visitor information about Las Cruces, contact Visit Las Cruces at 575-541-2444, or cvb@lascrucescvb.org